Lesson’s Learned from Initial Launch
Here’s two things I learned when I launched eclocking yesterday.
1. The importance of a good landing page
I had hoped that people would figure out what eclocking was all about by playing with it. This wasn’t the case. My statistics from the first day were as follows:
900 people saw the timer (that's was the front page) 358 people saw the tour or used the history page
About 60% of the visitors left before they even understood what eclocking was all about. They won’t be back.
2. Need to focus on a niche
While building eclocking, I tried to keep it as generic as possible in order to attract a broader audience. Problem is, most people didn’t see a specific scenarios where it would be useful.
I will probably need to pick either timed athletic activities (jogging, biking) or timed billing (lawyers, contractors). Eclocking currently isn’t the ideal solution for either.
What now?
I’ve added a more informative front page to eclocking.com. As far as choosing a niche, I’m going to give myself some time to gather information before shifting my direction.